In 2009 the world economy suffered a severe slowdown, especially in the first six months, though less marked in the second half when signs of recovery, albeit weak and contradictory, began to appear.
The global telecommunications market reached 1,840.7 billion dollars in 2009 with growth of 1.1%. This increase, far lower than 2008 (4.2%) due to the crisis, regulatory pressure and stiffer competition, is the result of 2.8% growth in services which more than compensated the sharp falloff in equipment (-6% compared with + 2.9% in 2008) (fig. 6).
The worsening world economic crisis had a dramatic effect on IT demand which, after enjoying strong and steady growth since 2004, suffered a significant setback in 2009.
In 2009 the total value of the European telecommunications market stood at 363.7 billion euro, a fall of 0.3% inverting the positive trend of 2.8% seen in 2008 (fig. 10) and the worst performance of all the macro-geographical areas.
The EU economy is gradually recovering from the longest and deepest recession ever recorded. Europe 27 GDP fell by 4% after growing 1% in 2008, steadily improving from -5% YoY in Q1 to -2.3% in the fourth quarter.
While in 2008 the modest growth in telecommunications ensured that performance for the Italian ICT market as a whole remained positive, in 2009 the effects of the crisis on both segments were dramatic.
In Italy the TLC market in 2009 saw the erosion of a number of factors that had guaranteed more or less continual growth of the sector over last fifteen years.
2009 was a year of transition for digital media which saw a series of initiatives, early trends and new implementations that may shape the future for years to come.
In Italy too, IT in 2009 felt the effects of more cautious spending by government and the public sector, consumers and business in the present tough economic climate.
Mobile & Wireless solutions are playing an increasingly important role in driving innovation at every level in business and the public sector: processes, services, relations with customers and with employees.
According to estimates by the B2C Netcomm Survey from Milan Polytechnic School of Management, Italian B2C – taken to mean total sales from Italian e-Commerce sites – exceeded 5.8 billion euro in 2009, largely in line with 2008 (fig. 30).
Demand for ICT Technologies and Solutions in the Main Economic Sectors
Demand for ICT Technologies and Solutions in the Main Economic Sectors
ICT spending trends in the main sectors
ICT spending in 2009 again saw very wide differences in performance from the various sectors due to the impact of the crisis on business and the counter measures taken in terms of budget cuts and rationalization.
However all sectors saw a drop in IT spending, in particular Banks and Telecommunications and Media (both -9.4%) and Industry (-7.3%), with smaller declines in the Consumer segment (-0.5%) and Utilities (-0.9%).
ICT spending in 2009 again saw very wide differences in performance from the various sectors due to the impact of the crisis on business and the counter measures taken in terms of budget cuts and rationalization.
The expression “Made In Italy” stands for a universe of small and medium businesses in manufacturing industry and other sectors like non-auto mechanical engineering, tourism and food. These firms make an essential contribution to the Italian economy and to jobs, employing more than 81% of all workers (Source: Eurostat SME).
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